Wednesday, July 28, 2010
meet your new r&d team
Research and development is arguably the most important investment a company can make in its future. Product development and design is what ultimately drives a company's success, yet many firms don't have the proper resources to invest in formal r&d teams. Other companies could benefit immensely from additional perspectives or new ideas above and beyond what their internal or agency teams are doing.
Victor Ermoli, Dean of SCAD
's School of Design told us about a new solution for brands looking to grow. SCAD's collaborative learning program partners design students with actual companies, to help firms gain new perspectives and solutions for their products.
This is a winning situation for everyone involved. Brands get perspectives that would never be possible with an in-house design team or agency. Students get real world experience. Users get better, more interesting products.JCB
is just one of the companies that's making use of this innovative program. Students reinvented the design of a new JCB bulldozer to be more rough and tough, so that it would have better appeal to it's users. They also took into consideration the work environment of the bulldozer's driver -- this is a place where he'll spend his entire workday, so why shouldn't this get the same industrial design love as the rest of the machine?
The end result went into production, and is now a flagship JCB product offering that differentiates them from their competitors. How many students do you know who have worked on the redesign of actual construction, agricultural and material handling equipment?
We've seen collaborations of this sort in technology, bio-tech, engineering and some other fields - but not so much in the creative industry. Schools, businesses - pay attention to what's happening at SCAD: collaboration is the new way, in a new economy and new world of business.
See our entire interview at SCAD in the Humongo Nation Savannah wrap up video
posted by darryl ohrt at