Humongo Summer Tour: surprise and delight still work

Thursday, July 29, 2010

surprise and delight still work

Wingate by Wyndham is a sponsor of Humongo Nation, so it's no surprise that we enjoy our stays at their properties as we make our way across the nation.

We've discovered something in the process as a part of our guest experience that could serve as a great reminder to brands in any business: small, pleasant surprises make customers happy.

Upon opening the door to our guest rooms, we each found a Wingate gift bag, with a bag of pretzels, M&M's and a personalized note. At first we believed this to be related to our sponsorship status, but have since learned that this is an experience that many Wingate properties extend to their guests.

The personalized note invites the guest to participate in the Wingate rewards program. You're accustomed to getting this pitch at the front desk - when you're tired from traveling, and just want to get to your room. But a gift pack of snacks and personalized note in your bedroom changes your perspective, right?

Could you be surprising your customers, and inviting them to your programs in new ways? Would a bag of candy help your offer? We say...yes.

Labels: lifeontheroad, sponsors, wingate